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Salesforce Marketing Cloud Automation Studio Scenario Explained
In this video, we are going to explore how to use Automation Studio in Salesforce Marketing Cloud. We will learn how to use Automation Studio canvas, entry events, and Automation Studio activities.
You’ll find two scenarios on how to create an Automation using either SQL queries or DESelect Segment, a non-code segmentation solution for Salesforce Marketing Cloud.
Hope you find this video useful and happy Segmenting!
0:00 – 1:48 – Scenario to recreate in Automation Studio
1:48 – 2:19 – Overview of data extensions we will use in our automation
2:19 – 5:19 – Let’s create an automation!
5:19 – 5:54 – View the results of your automation
5:54 – 7:07 – Find your results in the FTP
7:07 – 12:09 – Create a segment of the audience in DESelect that you will use in your automation
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